Selling and Marketing to Digitally Empowered Customers!

Nowadays, customers stay ahead of the sales efforts. They do not even get help from the sales professionals to purchase a product or service. The sales executives face several major challenges. The customer uses information on the internet, and it gives them more power to purchase a product. The buyers research online before taking a decision. They will start to […]

Repeatable Merger and Acquisitions in Consumer Goods?

Investors who are looking for high returns will divert to invest in consumer product businesses. Such investors follow a formula of creating profitable growth. Nowadays, the consumer product companies have started to adopt a fashionable trend. They have started to share dividends and repurchases. Some acquirers concentrate on a creative way of increasing the costs while others follow a different […]